Marketing is The management process of anticipating, identifying and Essay - 1

Marketing is The management process of anticipating, identifying and satisfying customer requirements profitably (CIM, 2001) - Essay Example It involves formulation and communication of information that can generate utility to different stakeholders to a subject entity and such stakeholders may be customers, business associates, the community, and contractual parties to an institution’s activities. In addition, the scope of the definition of marketing identifies a dual approach to information transfer between an entity and its stakeholders (Taylor 2010, p. 152). This definition is valid because it identifies with the American Marketing Association’s (AMA’s) definition. The CIM’s definition of marketing focuses on customers’ utility and organizations’ profitability. Even though the AMA’s definition does not focus on profit motive for organization’s engagement in marketing, this is trivial from the scope of corporate ventures that profit motive drives. Such a scope validates CIM’s definition of marketing as a strategy to profit optimization by business organization and is consistent with organizations’ initiatives for efficiencies and effectiveness that can results to low production costs for higher profit margins and economies of scale advantage. CIM also identifies customer utility as a driver to marketing initiative and this is reflexive of the definition of marketing according to AMA. According to AMA, the focus of marketing is to meet customers’ needs, at individual an d societal levels. The CIM’s definition of marketing also identifies, though not directly, associated activities with marketing that AMA outlines. Anticipating and identifying customers’ needs, for example, involves exploration of background information into customers’ needs for creation of information or commodities while satisfying such needs relates to communication and transfer of utilities for customers’ satisfaction. CIM’s definition is further consistent with AMA’s previous definitions of marketing that that identified focus on business undertakings and development of values for

Champion of the world by maya Angelou chapter 19 Essay

Champion of the world by maya Angelou chapter 19 - Essay Example Chapter 19 gives a full description of small southern town of Stamp residents who are present in Momma’s store. These people are fully engaged to the ongoing championship boxing in the radio. This fight is between Carnera, who is Caucasian and Joe Louis representing the African American. In the event of the fight, Louis almost loses the fight but at the end of the fight he manages to win the fight. The win for the world champion title triumphs both the fighter and the whole race. In this respect, there is an indication that people can be united by a common belief or desires in the major events like this one. The fully crouched bodies in the store listening attentively to the prize fight indicate the coincidental placing of individuals with a common goal (Angelou 133). The reason behind the occurrence of the story is to create hope. The strong hope is then shaken when Louis indicates a sign of losing. Despair is uttered by the abrupt switch of confidence and hope. The author also uses the story to induce a sense of desperation where he points the fear of retreating to slavery for the African American people in the case of Joe losing the fight (Angelou 135). Another factor contributing to the happening of the story is the induction of the mood of greatness after the depression point uplift. In the story, Angelou plans the story events to empower rejoice mood in contrast with the desperation mood. The whole chapter narrates a story in the target for the deliverance theme immediately after the change of scene from the cool air in the night (Dungy and Whitaker 76). The story unfolds at the store full of people keenly listening to the main fight for Joe Louis on the radio. Joe is fighting the white man hence wins majority of the supporters in the store due to the black identity. Joe’s victory determines many factors amongst the black race. In accordance to the African American, Louis win gives supporters a